Publication Design
Field Guide to Human Centered DesignSPARK supports entrepreneurs with services that are aimed at creating strategies for growth, building learning systems that drive innovation, generating the capacity for the activation of business models that lead to sustainable economic development and personal growth.
CHALLENGE:
SPARK wrote and facilitated a series of sessions for Nedbank employees focused on the basics of Human Centered Design concepts, exploring what that could look like in South African banking services. They needed a guide to accompany the training that would showcase the design tools in a way that employees could use when developing their own ideas.
SOLUTION:
I designed a 60-page guide to showcase the tools and techniques of human centered design that SPARK wrote for them, including custom graphics and icons. The guide was designed in an easy-to-use format in alignment with Nedbank’s corporate identity.
CLIENT:
SERVICES:
Publication design
Graphic design
Custom graphics
Photo/image sourcing sourcing
Preparation of document for online use and professional printing





