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Project kickoff meetings – how to do them right

Project kickoff meetings – how to do them right

Project kickoff meetings are one of the most important tools in my publication design toolbox. They’re the best way to get me what I need to deliver a great design and get everyone on the same page around timeline, reviews, communications, and general expectations – generally set ourselves up for success. Here’s how to do them right.

Capturing learning from your events (yes, even online ones)

Capturing learning from your events (yes, even online ones)

Today we’re relying more than ever on online events. And while that can be great news for reducing travel budgets and broader participation, it can also mean that we’re not focusing as much on the learning that these gatherings produce. A solid plan for capturing and sharing event learnings from the outset can help.

How to Communicate in Crisis

How to Communicate in Crisis

Do we need to communicate differently with our audiences in times of crisis? Not really – we just need to return to basics and think hard about why we’re communicating in the first place.

Captions: A Love Story

Captions: A Love Story

Captions. Maybe not the most exciting part of your publication, but arguably one of the most important! Here are a few tips and tricks I use to make sure image captions are moving an organization’s story forward, not just cluttering the page.

Brand collateral audits [CHEAT SHEET]

Brand collateral audits [CHEAT SHEET]

One of the tools you can use to get a birds-eye view of how your brand stacks up is a brand collateral audit. Sounds fancy, but it’s really pretty simple. Brand collateral is all the “stuff” that supports your brand – your website, publications, reports, etc. If you take a macro look at everything, it will give you a good idea of whether you’re expressing your brand consistently across all your collateral.

Collecting images to effectively tell your story

Collecting images to effectively tell your story

You know that high-quality, relevant, timely images are important to effectively communicating your story, but whenever you need them you can only seem to find that grainy, poorly lit group shot from the workshop last year that you’ve already used several times. You need a plan. My guest post at askinyathelo.org.za delves into the four steps you need to take to make sure you have the images you need at hand when you need them.

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