Do we need to communicate differently with our audiences in times of crisis? Not really – we just need to return to basics and think hard about why we’re communicating in the first place.
White space is a powerful tool that can help your designs go from overcrowded and hard to digest, to impactful pieces that give your audience exactly what they need. Here are a few reasons you should embrace white space in your next publication.
Infographics can be a powerful way to quickly and memorably share information with your audience. Yet there are some things to consider before deciding whether they’re worth the effort, especially in emergencies when the need to get information out is at its most urgent.
Has your team lost that “new project” feeling? It’s normal for energy levels to wane mid-project – the initial excitement wears off, other priorities creep in. Here are three things I put in place at the start of every project that act as touchpoints that we can revisit when the going gets tough.
Captions. Maybe not the most exciting part of your publication, but arguably one of the most important! Here are a few tips and tricks I use to make sure image captions are moving an organization’s story forward, not just cluttering the page.
No one likes criticism, but there’s a right and a wrong way to provide constructive design critique that could mean the difference between a “meh” final product and a reputation as an organization designers don’t want to work with and a “wow!” final product and a strong relationship with your designer.
You’ve registered to attend or present at that upcoming conference – exciting! But are you and your team set to take advantage of all the great marketing and networking opportunities conferences provide? Use these tips and the download the checklist/sample timeline to make sure your organization is conference ready in no time.
One of the tools you can use to get a birds-eye view of how your brand stacks up is a brand collateral audit. Sounds fancy, but it’s really pretty simple. Brand collateral is all the “stuff” that supports your brand – your website, publications, reports, etc. If you take a macro look at everything, it will give you a good idea of whether you’re expressing your brand consistently across all your collateral.
If done right, meaningful, well-structured quotes can be a key to telling a compelling, rich story. But how do you get those elusive words from reluctant, hard-to-reach beneficiaries? In my post at askinyathelo.org.za I discuss about several points that will help you to get the most from your quotes and testimonials.
An important element that can add value to your writing and engage your readers is carefully mined data presented as visually engaging, synthesised information. My post at askinyathelo.org.za shares tips finding, presenting and contextualizing data and using graphics to add value to your publications and writing.
You know that high-quality, relevant, timely images are important to effectively communicating your story, but whenever you need them you can only seem to find that grainy, poorly lit group shot from the workshop last year that you’ve already used several times. You need a plan. My guest post at askinyathelo.org.za delves into the four steps you need to take to make sure you have the images you need at hand when you need them.
Quality infographics are a great tool in your communications tool belt, especially when it comes to distilling complex ideas into bite-sized chunks that your audience can easily digest. But before you ask your team to whip up that sure-to-go-viral infographic, take a look at my post over at askinyathelo.org.za where I share a few keys to creating effective infographics, as well as tips on how to break down the design process and get a result that tells a clear, cohesive story.
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